Spitalfields. London.

Visionary behind the Spitalfields Market brand identity. As the seven-year brand guarding, copywriter, illustrator and creative lead, my role has been to craft a unified, ever-evolving brand, shaping its entire narrative presence. The brief has always been to capture the quirky, creative & artistically dynamic spirit of this iconic East London hub. Working through a yearly schedule of physical and digital campaigns, events, brand collaborations and signage requirements, my illustration has been a key compoent of the brand language.